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Website & SEO for Local Cleaning Business
Professional website and SEO setup for a local cleaning business to boost online visibility and attract new customers.
DURATION

1 month

TOOLS

Figma

SERVICE
Web Design

About the project

Designed and launched a professional website for a local Gebäude- und Glasreinigung company to help them attract new clients online. The project covered everything from layout and content to basic SEO, ensuring the business is easy to find on Google and presents a trustworthy, modern image. The goal was to clearly communicate the services offered and make it easy for users to get in touch.

Goal

Create a clean, easy-to-navigate website that reflects professionalism, clearly communicates services, and helps the business appear in local search results. This included crafting effective content, optimizing for relevant keywords, and designing for both desktop and mobile responsiveness.

Process & Decisions

The project started with a short discovery phase to understand the client's services and local competition. From there, I conducted keyword research to identify relevant search terms that potential clients in the area were using — this shaped both the content strategy and the site structure.

Next, I created wireframes for the homepage and service subpages, prioritizing clarity, user flow, and conversion points. Once the layout was approved, I designed all pages with a focus on professional aesthetics, mobile responsiveness, and trust-building elements (e.g. service highlights, contact prompts, and visual consistency).

The implementation included:

  • Writing SEO-optimized copy for each page, focused on local search intent
  • Designing responsive layouts with clear hierarchy and visual polish
  • Setting up technical SEO basics (headings, meta descriptions, alt tags)
  • Implementing a lightweight contact form for lead generation
  • Ensuring fast load times and accessibility across devices

Each design and content decision was tied to the overall goal: making it easy for local customers to find and trust the business online.

Outcome
The client now has a modern, fast, and SEO-ready website that clearly presents their services and enables customers to get in touch easily. The site appears in relevant local search queries and positions the business as professional and trustworthy.
Reflection
This project highlighted the value of combining clean design with SEO-focused content, especially for small local businesses where online presence can be a key differentiator. It was a good reminder of how thoughtful structure, simple copy, and mobile responsiveness can go a long way in building credibility and generating leads
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